: Case Study: How Faasos included Tinder in their Valentine’s Day campaign #IndiaNEWS #Case Studies The Faasos Valentines Day campaign case study gives an insight into how the brand created a social

Case Study: How Faasos included Tinder in their Valentine’s Day campaign #IndiaNEWS #Case Studies
The Faasos Valentines Day campaign case study gives an insight into how the brand created a social media marketing blueprint consisting of the dating app Tinder, targetting singles on the apps they usual are active on, this time of the year.

The Faasos Valentines Day campaign case study shows how the brand reached 2 million users through a mix of Tinder, Instagram, Twitter, and influencer outreach.

Category Introduction

QSR market is broadly categorized into Food & Beverages segments with the Food category holding the majority share in the market. As per a recent report, Quick Service Restaurants (QSR) market in India is projected to grow at a CAGR of over 18% during 2021 2025 due to various factors such as rapid expansion in food delivery services to Tier II & III cities, increase in urbanization, expansion of young and working population, amongst others.

Brand Introduction

Incorporated in 2011, Faasos is India’s largest internet restaurant brand with internet restaurants. It began with the sole intention of offering food that can be consumed by Indian customers on a daily basis, without having to worry about affordability. The need, therefore, was to solve the everyday meal problems of our customers. Faasos has adapted its offerings in each market yet retaining its core of bringing surprises under wraps. Adapting Indian flavours to local needs, the brand is present in 10 countries India, Indonesia, United Arab Emirates (Dubai, Abu Dhabi, Sharjah), the United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines, and Bangladesh.

Faasos Valentines Day campaign case study Summary

The brand launched a special Date A Wrap collection featuring its most celebrated and customer-loved wraps across its 340+ locations in India. The campaign #DateAWrap targeted singles on a day that is otherwise dedicated to couples.

They created a special wrap collection called DATE A WRAP, featuring their bestselling wraps. The collection features Baked Pizza Wrap, Masala Paneer Tikka Wrap, Smokey Butter Chicken Wrap, Veg Pizza Wrap, Masala Chicken Tikka Wrap, and Cheesy Corn Salsa Wrap. This was a limited-time collection for which the brand ran a campaign under the hashtag ‘Date A Wrap’ on its social media channels.

Problem Statement/Objective

It is usually noticed that on Valentines day a lot of brands come up with couple offers and the advertising space is cluttered with similar communication. Faasos wanted to cut the clutter and surprise the target audience by reaching them where they actually were (i. e. dating apps).

The brand hence launched a Limited Edition Date A Wrap Collection with its best-selling wraps, which was then listed on Tinder where singles could right-swipe and match with their favourite wraps for real.