: From Tazos to talk time on the phone – Here’s a look at some of the best Lay’s campaigns… #IndiaNEWS #Campaign Spot We take a throwback at some of the most prominent Lays ad campaigns from

Posted in: #IndiaNEWS #Campaign #LoveToLoveIt

From Tazos to talk time on the phone – Here’s a look at some of the best Lay’s campaigns… #IndiaNEWS #Campaign Spot
We take a throwback at some of the most prominent Lays ad campaigns from their days of competing with Uncle Chips through Tazos to their more recent youth engagement initiatives.

Having sustained the Indian potato chip market for about 26 years now, Lay’s has found the way to the heart of its Indian consumers be it through their desi flavors or witty ads and campaigns. Lay’s was first launched in India in 1995 and within 5 years became one of the largest players in the potato chip market. When it first launched, the brand was tasked to capture the Indian market which was then ruled by Uncle Chip’s.

Lay’s did their best to adapt to the Indian taste buds and came up with flavors that were loved by one and all. They offered a mix of Indian as well as Western flavors, which took off as soon as they were launched in the market. Complementing their product and distribution strategy, Lay’s roped in iconic influencers and celebrities to establish the then Ruffle Lays as the ultimate and most hep snacking option.

Soon after their arrival, Lays adapted its global Tazo offering in the Indian market. Tazos were small discs with cartoon characters and came in every packet of the chips. Each disc held a certain amount of points and could be exchanged among kids for a larger collection to garner maximum points. The Tazos became the ultimate rage amongst kids and according to media reports, within 4 months of the launch of Tazos in India, Lays witnessed an increase in sales and had almost 20 million Tazos out in the market.

The Lays marketing strategy and campaigns have always erred on the side of witty and creative. The brand over the years roped in many youth icons such as M. S. Dhoni, Saif Ali Khan, and in more recently Ranbir Kapoor and Alia Bhat.

In a further attempt to connect with adolescents and teenagers, the brand partnered with Airtel to offer users discounts on recharges when they buy a pack.

Urging consumers to use their products in a playful manner has been one of the pillars of their communication strategy. Lay’s, recently launched a digital campaign for the recently introduced thinnest range of chips – Lay’s Wafer Style, which encouraged fans to try fun and quirky magic tricks using the Lay’s Wafer Style chips.

The brand also had a Smile campaign executed in multiple global markets with tweaks that reflected the region’s culture again urging the youth to have fun with their Lays.

Also Read: Budweiser 0. 0 celebrates Siddhant Chaturvedi’s journey through its latest ‘Made Over Nights’

Here we take a look at some of the prominent Lays campaigns in the Indian market over the years

Lays Chile Limon Campaign

Lays Khulega Match chalega

Lays Presents The Boss

Lays #LoveToLoveIt

Fight For The Flavour

Make Your Own #LaysKePlays

Whats Your Relationchip Status?

Lays #Heartwork

Lays #PaperThinWaferThin

Lay’s Khulega, Data Milega

Lays #RealFlavoursOfLife

If we have missed out on any of your favorite Lays Campaigns, write to us on content@socialsamosa.