: Branding Essentials: Take control of your company’s image #IndiaNEWS #Contributor Running a business in 2021 is extremely difficult, after the rise of social media there’s more competition than

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Branding Essentials: Take control of your company’s image #IndiaNEWS #Contributor
Running a business in 2021 is extremely difficult, after the rise of social media there’s more competition than ever before. Standing out from your competitors may seem like an impossible task, especially when there are so many to set yourself apart from. The positive is that if you can own your branding and make a splash online, you could hit the top of the pile. So let’s take a look at how you can take control of your image, and get yourselves to the top.



Video



Social media, websites, blogs, and just about anything on the internet are intrinsically multimedia. If you have 5 different social feeds all filled with text, you’re going to look boring. Images are fantastic but they often need context. Focusing on video could be the perfect solution.



A great video is more likely to stop potential clients as they scroll through their feed. On your website, a video can be the focal point that introduces your brand, product, office, and even staff! You’ll become far more accessible, relatable, and your pages will look dynamic and interesting.



The key to this is to get a professional company, like video production Miami, to come into your business and show it in the best possible light. You should consult with your production company and have in-depth meetings to decide what you would like to show, and how you would like to come across. An expert company will tailor their product perfectly, and make your brand stand out.



Tone



Your tone in your advertisements, social media content, and website is essential to translating your business and your character to clients. This tone will depend largely on the type of business you run. If you run a children’s play park, then you should be light and fun, if you run a funeral service… You get the idea.



Make sure to do plenty of market research, look at the other businesses offering similar services to you, and analyze their strategies. If you run a coffee shop and your rivals down the street are going for a cool, sleek aesthetic, then do the opposite. Bring out your character in your branding and set yourself apart!



Logo



If you’re worried about your branding, then you need to spend a lot of time considering the strengths of your business, your place in the industry, and how you’d ideally like to come across. It’s a good idea to write down your brand essentials, a few keywords or phrases that embody your company, and explain your ethos.



Logos are a great place to hash out these ideas. It’s easy for a logo to become outdated very quickly, so you need to consider whether your old logo fits your new brand ideals. Simplicity is often key, as a straightforward logo is more likely to be timeless.

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