: Chefs of Social Media: How these food connoisseurs reached a global audience #IndiaNEWS #Samosa Snippets Here we take a look at how few chefs and other food experts experienced a massive boost in

Chefs of Social Media: How these food connoisseurs reached a global audience #IndiaNEWS #Samosa Snippets
Here we take a look at how few chefs and other food experts experienced a massive boost in their popularity through social media- creating delectable content through their dishes.

Food content on social networks, especially visual platforms such as Instagram has been a popular genre. Users engage and interact with such content to explore new places to eat, try recipes at home, or just admire the beauty and visual interest of food. Several of these chefs have also been able to monetize their global popularity in the real world and open up businesses, launch merchandise, and other such initiatives banking on their social media presence.

Numbers too support the rise of food content on social media. In a Trends Report, Instagram shared that 58% of users have a strong interest in food, cooking, and restaurants and 36% feel inspired to try new recipes.

Various food trends and food connoisseurs have gone viral on social media in different instances. Remember Salt Bae? Or the raging Dalgona coffee trend during the pandemic?

Nusret Gökçe or as he is popularly known, Salt Bae, became an internet sensation a few years ago for his style of sprinkling salt on butchered meat, well since then, he has gone on from working at a butchers shop to owning a chain of restaurants at cultural hubs of the world.

Here we go through the common factors that have helped create a global appeal for hyper-localized content and how some chefs went on to become stories of success through social media based on such content.

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