: Startup’s ‘Return Packaging’ Solution Helps you Save the Planet and Your Money! #IndiaNEWS #startup In an interesting tête-à-tête with one of the co-founders of Ecovia, Dhwani Mehta—also

Startup’s ‘Return Packaging’ Solution Helps you Save the Planet and Your Money! #IndiaNEWS #startup
In an interesting tête-à-tête with one of the co-founders of Ecovia, Dhwani Mehta—also the CEO of the sustainable brand—shares how even before ‘startup’ became a buzzword, she nurtured a dream of being an entrepreneur.
Born and brought up in Surat, Dhwani went to the UK at 18 to pursue a degree in Economics from Warwick University. Speaking to The Better India, she says, “I grew up being heavily influenced by my father, who was involved in the business. Even at University, all the internships I opted for were geared towards enabling me to become an entrepreneur. �?
Dhwani worked at various startups in the UK to get a hang of various aspects of running a business. Even after completing her course when she returned to India, Dhwani chose to work with a health-tech care startup and then with a fashion-tech company before starting Ecovia.
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“The pandemic threw light on how dependent we all are on various e-commerce platforms,�? adds Dhwani. “From our daily essentials like milk and bread to the more luxurious purchases. However, the one thing that bothered us all was the packaging material and sheer waste that our purchase was accompanied by. �?
Thus was born Ecovia in January 2021 with Pranjul Jain as COO and Parikshit Joon as CTO. It focuses on D2C (Direct-to-consumer) brands, offering them sustainable packaging solutions.
At the outset, all three co-founders invested lakhs of their own money, before raising some angel funding. Now having been operational for just over one year, Dhwani says that the company has signed on more than 25 brands. By March 2021, they shipped had out tens of thousands of orders.
“Every brand and consumer we spoke to wanted to find a solution to the packaging that was being used. It also helped to have very environmentally-conscious brands and consumers. That drove us to want to find a viable solution,�? says Dhwani. More consumers are driving brands to become more conscious of how they work. There are also sustainability-focused marketplaces that have sprung up in the recent past.
Adding to the point of reusing, Pranjul says, “Over the last few years, the awareness on recycling has increased manifold. But while we celebrate this awareness in the right direction, we need to keep working towards the best. Even with the cognizance of resources being finite, we continue to tweak and tamper with our broken linear consumption model to solve humanity’s problems. �?
He continues, “To put it simply, we keep producing more using virgin resources, and then rely on recycling or methods of disposal.

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