: Finfluencers: Social media finance gurus & their role in BFSI marketing plan #IndiaNEWS #Experts Speak Finance as a category of content has observed exponential growth in recent years and social media

Finfluencers: Social media finance gurus & their role in BFSI marketing plan #IndiaNEWS #Experts Speak
Finance as a category of content has observed exponential growth in recent years and social media networks are now experiencing the rise of finfluencers. Here experts outline their role in BFSI marketing plan.

Financial influencers or Finfluencers share investor information, pros and cons, and related risks for stock trading, personal finance, and more branches of the Finance industry. They have been touted to fill in the knowledge gap caused by the low financial literacy rate and lesser sources of information that focus less on education and more on industry updates.

This strengthens their role in a BFSI marketing plan, and here the experts highlight how.

The Panelists

Ajinkya Kulkarni, Co-founder, Wint WealthAyush Shukla, Founder, Finnet Media,Sharan Hegde – Finance InfluencerAnushka Rathod – Finance Influencer Manisha Dokania – Head Marketing, Edelweiss Mutual Fund

The Definition Of Finfluencers

Manisha shares that unlike other influencers, finfluencers are focused on a category of industry, which is Finance and their content is specified to investment. Ayush adds that within this branch of content too, there are two-sub categories massy finance and personal finance.

Anushka says that finfluencers are not just used for product placement but product integration by creating content that educates the consumer. They talk about the product, its pros and cons, and the category risks.

Sharan shares that finfluencers work on more than just entertaining concepts, they try and add value to their audiences life, and give them a tangible benefit and not just entertain them or make them laugh.

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The Right Finfluencers

Choosing influencers that suit the brand image and engage a relevant audience is strenuous, but its more taxing to partner with the right influencer when finance is involved. The experts share the process of due diligence in choosing the right influencer.

Manisha mentions content and credibility of the finfluencer, quality and correctness of the content, the goal of the brand, and target audience, are a few elements to factor in and also make sure that the collaboration should not be forceful.

Sharing insights on choosing the right finfluencer, Manisha Dokania of Edelweiss Mutual Fund, shares that credibility, quality, and correctness of the content are parameters that should be focussed on…

Ayush shares that finance brands are very performance-oriented and it shouldnt be the first focus, especially for finance start-ups, brand or product awareness are also key metrics that should be looked at while partnering with influencers.