: Dentsu India elevates Amit Wadhwa to CEO, Dentsu Creative India #IndiaNEWS #Industry Updates As per the role, Amit Wadhwa will be responsible for the integration, coordination, and implementation

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Dentsu India elevates Amit Wadhwa to CEO, Dentsu Creative India #IndiaNEWS #Industry Updates
As per the role, Amit Wadhwa will be responsible for the integration, coordination, and implementation of the overall strategy for dentsu Creative in the market. He will lead the dentsu India creative service line leadership team, reporting to Anand Bhadkamkar and the regional dentsu Creative leadership.  



On the back of its global organizational redesign, dentsu international has created a new structure for its creative service line in India. The restructuring will bring together some of India’s best agencies along with their digital & PR capabilities all from the house of dentsu  under one umbrella with an aim to provide a more collaborative and aligned offering to clients.  The brands that will come together as part of this redesign as dentsu Creative include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India, and Dentsu Impact.



With the eventual consolidation under the two strong global brands dentsumcgarrybowen (dentsuMB) and Isobar, dentsu Creative will provide digital-native, brand-led, customer-centric, creative, and strategic solutions to clients, effortlessly.    



In India, the dentsu Creative service line will be led by Amit Wadhwa as its chief executive officer (CEO). Amit will be responsible for the integration, coordination, and implementation of the overall strategy for dentsu Creative in the market. He will lead the dentsu India creative service line leadership team, reporting to Anand Bhadkamkar and the regional dentsu Creative leadership.  



Sidharth Rao, in addition to his current responsibilities, will now also be in charge of the brand dentsuMB Group in India as its CEO. He will work with the leadership team on dentsuMB’s brand strategy for the market. Shamsuddin Jasani, who continues to oversee the Isobar brand in South Asia as its Managing Director (MD), will also take on an additional role at dentsu Creative. He will now work with the regional and global leadership teams to support the Isobar practice area and will work closely with the Isobar Global leadership team on the same.  



Also Read: GREY group appoints Dinesh Shetty as Chief Financial Officer, South Asia



Speaking on the new development, Anand Bhadkamkar, CEO India said, “This global restructure is about consolidation of capabilities across our brands and businesses with an aim to bring the best of our services to our clients and provide those specialisms without any hassles. The idea is to ultimately stand true to our #OneDentsu strategy and thus, transform into a sharper and leaner business partner to brands.

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