: Arun Srinivas, Meta on winning new consumers in times of change & innovation #IndiaNEWS #SM Live Arun Srinivas, Meta shares insights on the changing tides of web-based services, adopting new consumer

Arun Srinivas, Meta on winning new consumers in times of change & innovation #IndiaNEWS #SM Live
Arun Srinivas, Meta shares insights on the changing tides of web-based services, adopting new consumer inclinations, the prowess of social networks, and the potential it holds for brands and advertisers.

Arun Srinivas, Director Global Business Group (India), Meta shares his learnings derived from over 25+ years of experience in managing consumer-tech industries, and companies from various sectors.

The Evolving Meaning Of Social Media

Social Media has evolved and transformed at an accelerated pace since its inception and the pandemic has fast-forwarded consumers to the future. Arun shares his thoughts on his usage of social media as a user and a professional through his experience.

He shares the first time he logged into Facebook was in 2007, to stay in touch with his friends and family, keep up with what they are doing, and share pictures, and life moments. Now social media has also become a source of whats happening in the world and consumption of news on social media has also risen above the TV and print outlets.

Social media has become a part of our world, and it has become the primary mode of communication for the next generation; he shares it is difficult to keep pace with his both kids who are on Instagram, even as a person working for Meta.

The Core Proposition Of Meta

The foundation of any social network is made up of the users, this core of social networks will fundamentally decide the potential target audience for any marketing campaign. As Meta-owned platforms have the lions share of social media users, Arun shares a few statistics on what the audiences at Meta look like and the core proposition offered by Meta to tap this audience.

He states that the platforms started off as a tool to stay connected, but it has gone through an evolution and has also supported technological advancement such as smartphone penetration. It holds a massive audience, as 40 Mn people in India use Facebook every month, which is 1/3rd of the population of India, and 60% of those use the platform every day.

Talking about the regional reach in India, Arun shares that 50% of users held by the Top 100 most followed Pages on Facebook hail from non-metro cities, and only 30% of the audience on Instagram are from the top metros.

Arun describes the core proposition of Meta platforms as the most powerful discovery engine in history. Brands would not be limited by the users network and what they follow, they can also reach the audience basis on interest.

The discovery system is powered by an AI-generated potent combo that will show users ads based on what they like, and enjoy, as opposed to several categories of ads of no interest.