: The A-Z of Meme Marketing in 2023 at #SMLive Season 6 #IndiaNEWS #SM Live Arihant Jain & Nikhil Jain give us insights on meme marketing, what the future holds, how the brand functioning works,

The A-Z of Meme Marketing in 2023 at #SMLive Season 6 #IndiaNEWS #SM Live
Arihant Jain & Nikhil Jain give us insights on meme marketing, what the future holds, how the brand functioning works, and some great tips in this session of #SMLive 2022

Memes are the core of every persons day-to-day life. And these same memes have made a smooth segway into the marketing industry as well. Where top brands and celebs don’t shy away from collaborating with them either. In a chat with Social Samosa on world social media day, Arihant Jain CEO – WubbaLubbaDubDub, and Nikhil Jain Co-founder – Stonks Studios, share their opinions and thoughts on meme marketing and how it will look like in 2023.

Future of Meme Marketing:

Arihant Jain said, “What I believe and what WubbaLubbaDubDub’s data forecast is, meme marketing in 2023 is going to see a rise in ‘hyperlocal. ’�? He further stated that this is because earlier brands created memes for some niche audience or for the masses. But as there’s an entire mass of audience sitting in tier 2, 3 & 4 cities, memes in their language and pop culture are going to take over.

This has already seen a start as there are plenty of creators and tools who are creating content in multiple languages and are reaching the audience.

Today the meme pages of Instagram alone are over 25K in the country, this number wasn’t close to this just a few years ago. Every city in the country today has at least one meme page of its own. Arihant thinks that this is what the brands are going to target in the coming years.

He also added that in the coming years, the wave is going to be ‘meme first. ’ Earlier when commercials were made, the TG was TV-first, then it became YouTube-first following with Instagram first. Now it’s becoming Meme-first.

His advice to brands on generating maximum ROI is creating regional-specific memes and pushing them to the correct target audience will push their brand forward.

Arihant further talked about forecasting that his brand has done is ‘meme licensing. ’ With better pricing and scaling, the meme marketing industry in India can reach up to 0Mn to 0Mn by 2025.

Following up on what Arihant said, Nikhil Jain advised marketers to get behind and invest in meme creators as these are people who can give them organic reach.

Also Read: Diving into the OTT Marketing Pool at #SMLive 2022

Brand Functioning:

Nikhil says that the functioning of brands when it comes to meme marketing is drastically different for the Indian market compared to that abroad.

Giving examples of celebrities like Hrithik Roshan, Salman Khan, and others, he also mentions that the industry and brands are slowly and steadily approaching the meme market in a better light as they are more eager to collaborate with memers.