: Twitter Trends Report: 6 keywords that are driving conversations #IndiaNEWS #News The Report and its findings are aimed at informing marketers of evolving trends to help them craft culturally relevant

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Twitter Trends Report: 6 keywords that are driving conversations #IndiaNEWS #News
The Report and its findings are aimed at informing marketers of evolving trends to help them craft culturally relevant campaigns. The insights include content hooks that work on the platform such as conversations around Wellbeing and Creator Culture.



Twitter Trends Report 2021 is based on a study of conversations on the service, outlines six broad themes that shape consumer conversations and culture in India. Conversations are core to Twitter, with moments driving engagement on a range of topics in real-time.



Commenting on the Twitter Trends Report, Preetha Athey, Head of Marketing at Twitter India, shared, “Twitter is the conversational layer of the Internet which means it provides an intimate glimpse into consumer behavior. An analysis of the millions of Tweets we see every day gives us a window into the culture and how it’s evolving. The Twitter Trends India Report captures such enduring cultural conversations and attitudes that are shaping our future. This report also taps into various trends to give brands insights into what’s on people’s minds, what matters to them, and how they can lean into these conversations to stay ahead of the curve. �



Trends: 



Wellbeing: The past year has meant prioritizing care for ourselves and each other is critical. It has redefined wellbeing to mean active focus on emotional, physical and mental health. Therefore, within the Wellbeing umbrella, the top three sub-trends to emerge are Self-Care (+88%), Health and Fitness (+103%), and Mental Health Matters (+150%). #SelfLove , #LoveYourSelf, #GoodHealth, and MentalHealthMatters are some of the popular hashtags used in these conversations. Brands should learn about this conversation by approaching it with honesty, sharing their perspectives, and always encouraging people to take steps to be better — no matter how small.



Creator Culture: We’re in the age of entrepreneurs who are self-taught, self-made, and can see the dawn of a new class of digital creators. Through Twitter, people are pursuing their passions, upskilling, inspiring each other, and forming communities around shared talents and interests. There’s been a 78% growth in conversations around content, creators, and the emerging creator economy. Creativity at Home (+48%), Aspiring Content Creators (+231%), and Content Promotion (+44%) are the top sub-trends in the creator culture conversations, and #ContentStrategies, #ArtistOnTwitter, #VideoOfTheDay, #Podcast are some of the popular hashtags used. Brands can champion creativity and empower creators by amplifying their voices — and by hiring them to represent these conversations to their consumers with authenticity.

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