: Rishabh Pants Gabba exploits played a huge role in CA clinching lucrative TV deal with Disney Star: Report #IndiaNEWS #Sports,Cricket Melbourne, July 24 (IANS) India cricket star Rishabh Pant and

Rishabh Pants Gabba exploits played a huge role in CA clinching lucrative TV deal with Disney Star: Report #IndiaNEWS #Sports ,Cricket
Melbourne, July 24 (IANS) India cricket star Rishabh Pant and his exploits in the fourth Test at The Gabba, which helped India secure the four-match 2020/21 Test series 2-1 in Australia, could have played a major role in Cricket Australia (CA) securing an AUD360 million rights deal with Disney Star on Sunday, according to a report in The Sydney Morning Herald.
Pant scored an unbeaten 89 as India overhauled Australias target in their traditional stronghold to win the Test by three wickets, and with it the series.
The report said that, Pants phenomenal innings to deliver India the Gabba Test and the Border-Gavaskar Trophy in January 2021 remained fresh in plenty of executive memories.
At a time when lucrative T20 leagues are ruling the roost, the multi-million dollar seven-year deal has surprised the cricket pundits, who now feel there is still a tremendous following for Test cricket. The report added that CAs agreement with Disney Star is larger than the fee Nine was paying, as recently as a decade ago, for all cricket in Australia AUD275 million between 2006 and 2013.
CA had on Sunday announced a historic deal with Disney Star to broadcast Australian cricket throughout India and other territories across Asia. The seven-year deal commencing in 2023-24 will see Disney Star televise mens and womens international matches played in Australia as well as the Big Bash League (BBL) and Womens BBL.
CA feels the channels reach will provide enormous exposure for Australian cricket and for CAs commercial partners in the worlds largest cricket market, which is Asia.
Disney Star also recently won the TV broadcast rights for the T20 Indian Premier League from 2023-27. CAs alignment with the IPL broadcaster will ensure multiple benefits including widespread cross promotion of the BBL.
IANS
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