: Supporting the next generation of Indian beauty entrepreneurs #IndiaNEWS #National,IANS Life By IANSlifeNew Delhi, July 23 (IANSlife) Beauty&You is a program to discover, spotlight, and propel

Supporting the next generation of Indian beauty entrepreneurs #IndiaNEWS #National ,IANS Life
By IANSlifeNew Delhi, July 23 (IANSlife) Beauty&You is a program to discover, spotlight, and propel the next generation of Indian beauty brands and to support India-focused companies and entrepreneurs.
The program has been launched by The Estee Lauder Companies (ELC) and NYKAA, one of Indias leading omnichannel beauty and lifestyle retailers. Through a competitive application process, awards to both pre-launch and in-market premium beauty concepts will be announced in November 2022.
It aims to assist founders, innovators, and creators in holistically growing their businesses by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of Indian consumers.
Access to ELC and NYKAA relationships and expertise across the beauty ecosystem will be provided to award recipients in order to nurture emerging ideas that amplify Indian voices and address unmet needs in the categories of skin care, makeup, hair care, and fragrance.
Beauty&You India will provide award winners with, among other things, the following resources:
Masterclasses: An insiders view of what it takes to build iconic,sustainable beauty brands from leading global experts. Financial Support: Total prize pool up to INR 4 Cr (approximately 0,000 USD) across the program for the most innovative, inspiring, and breakthrough ideas.
Mentorship: Access to experts from across the beauty landscape-product and content development, brand building, finance, operations, and supply chain.
Awareness: Winners will garner national and international press-offering a myriad of opportunities on the world stage plus amplification of the ELC and NYKAA platforms.
Distribution Support: Valuable guidance on how to scale and reach consumers at a local and global level with the opportunity to access NYKAAs expansive omnichannel reach, placing the brands on the road to long term success.
In addition to the benefits listed above, successful applicants may establish a long-term relationship with ELCs New Incubation Ventures and NYKAA. The India programme will be led by Shana Randhava, Vice President, ELC New Incubation Ventures, and Anchit Nayar, CEO of Beauty for NYKAA e-Commerce.
A panel of eminent entrepreneurs, industry experts, and thought leaders from the worlds of beauty, fashion, media, and technology will assist Shana and Anchit with the judging process.
Katrina Kaif, Superstar and Founder of Kay Beauty, Sabyasachi Mukherjee, Founder & CEO, Sabyasachi, and Samarth Bedi, Executive Director of Forest Essentials are among the industry experts who have committed their time and expertise to the programme as custodians of successful, homegrown Indian brands that have earned tremendous global appeal.

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