: Opinion: How brands are finding their place in the COVID-19 conversations #IndiaNEWS #Guest Post Sahil Vaidya of The Minimalist pens down a few marketing strategies adopted by brands that helped them

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Opinion: How brands are finding their place in the COVID-19 conversations #IndiaNEWS #Guest Post
Sahil Vaidya of The Minimalist pens down a few marketing strategies adopted by brands that helped them break through the clutter during the pandemic.



The COVID-19 outbreak has led to various eye-opening turns in the world and there was significant momentum in the sphere of digital marketing. In the current scenario, the path of thought-provoking and inventive content has been a successful way for brands to reach their target audience. It’s incredible how brands have been using the power of social media in the past few months, to take a step towards promoting the safety and well-being of their consumers through powerful content.



Consumers have also become very selective when it comes to the content being offered to them. Here are some interesting ways in which brands have broken through the online clutter and reached the hearts of the consumers:



1. Inclusive Marketing



The era of inclusive marketing is here, where the consumer relationship isn’t limited to buying and selling anymore. Brands are making their consumers feel seen, heard, and cared for. For example, Urban Company launched a campaign for Women’s Day which encouraged women to show love and appreciation for other strong and beautiful women in their lives, breaking the age-old stereotype that women are always working against each other to grow in society.







View this post on Instagram A post shared by Urban Company (UC) (@urbancompany)







2. High Engagement High Data Driven Content



Brands are shifting their focus from Sales Driven content to content creating high engagement on their platforms. This means that brands have to invest that much more into understanding what their consumers are looking for and hence Brands now highly depend on content backed up by the right data. Moment Marketing is one such tool that helps brands engage with customers. Brands like Zomato, Amul, Swiggy who have been active in creating relatable content, started churning content keeping in mind the Covid19 sentiments.



3. Virtualization Of Experience



Webinars turned to Seminars, Offline Billboards switched to Google Banners and Offline stores found their place on E-commerce Websites. With these changes that took over during the pandemic, it became immensely important for Brands to define the best user journeys on their websites, social media, and other digital platforms. Brands have now started using technology to enhance customer experience with the help of AI, Lives, and chatbots to add that X factor to their offerings and keep the consumers engaged. For example, Facebook hosted Live Shopping Fridays to give businesses a chance to exhibit their products without any boundaries.

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