Mobile app version of babycheers.com
Login or Join
newsMNC

: Meta to no longer fund its news publishers in US: Report #IndiaNEWS #Other News San Francisco, July 29 (IANS) Tech giant Meta has started informing its news partners that the company will stop paying

@newsMNC

Posted in: #IndiaNEWS #Other

Meta to no longer fund its news publishers in US: Report #IndiaNEWS #Other News
San Francisco, July 29 (IANS) Tech giant Meta has started informing its news partners that the company will stop paying publishers for their content to run on Facebooks News Tab in the US.
According to Axios, as the company is moving forward with sweeping changes to the Facebook experience, news has become less of a priority.
Metas VP of media partnerships, Campbell Brown, told staffers the company was shifting resources away from its news products to support more creative initiatives, citing sources.
Facebook brokered a slew of three-year deals with publishers in 2019. At the time, the company was ramping up its investment in news and hired journalists to help direct publisher traffic to its new tab for news.
The deals were worth roughly 5 million in the US.
In addition to that, the company spent around million on news videos for the companys video tab called Watch, citing sources, the report said.
A lot has changed since we signed deals three years ago to test bringing additional news links to Facebook News in the US. Most people do not come to Facebook for news, and as a business it doesnt make sense to over-invest in areas that do not align with user preferences, a Facebook spokesperson was quoted as saying.
The 5 million spent on additional news content for the News Tab was for incremental links.
News companies could still publish content to the Facebook platform at will.
Although hundreds of news publishers are still eligible to have their content included in the News Tab, the funding to roughly 50 publishers for their content will not be renewed.
IANSvc/ksk/


Latest stock market news Twitter alternate of India

10% popularity Flash it Bury this

0 Reactions   React


Replies (0)

Login to follow story

More posts by @newsMNC

0 Comments

Sorted by latest first Latest Oldest Best

Back to top | Use Dark Theme