: Case Study: How PIPO foods used moment marketing for its IPL campaign #IndiaNEWS #Case Studies PIPO foods combined humorous content with elements of moment marketing during IPL, in a bid to establish

Case Study: How PIPO foods used moment marketing for its IPL campaign #IndiaNEWS #Case Studies
PIPO foods combined humorous content with elements of moment marketing during IPL, in a bid to establish the popcorn brand as the go-to snack. The campaign garnered 10mn+ impressions.

This case study explores how PIPO Popcorn league campaign combined moment marketing with influencer outreach during IPL, to enable the brand to create recall and engagement.

Category Introduction

According to industry estimates, the organized and branded popcorn category in India is currently worth INR 350 crores. The popcorn industry has shown staggering growth in the recent times. The growing share of popcorn in the snacks category can be attributed to the fact that it is available across various formats, including Ready to Eat (RTE) and Ready to Cook (RTC).

Brand Introduction

PIPO is a homegrown Indian brand from Modi Naturals. It is known for its range of RTC Popcorns including the all-time favourite Classic Salted & Butter Popcorns which come in both instant and Microwave format. PIPO also has a range of flavoured Popcorns called Mix’in range. These Popcorn comes with a seasoning sachet inside the pack known as ‘Taste Bombp�ˈ��T��[��X��]�[��H��[��]�X�[�]�[��[]H[�[��X��[��]�[��[� �[�]Z��H��[��][��[��ܙX]H]ؙ[��X��]H��[�8�&��ܙHYXH�H�XX�[��HX��Y��[��Y�][ �[��۝�[�[ۘ[YX[�� [��ˈ��T��T�[ZYۈ�[[X�B��T�ۙHوH�Y��]�[��[�H��[��H�^H�X�[��Y�H�Y]ٜ�[[ۙ�H[�[�و]YY[��[�HY�Hܛ�وNL�YX�ˈ�X��[��H�ܙH]YY[��HوT��ܛ��T�][��Y]�[X��X��][��[ZYۈ8�'T��ܛ�XY�Yx��[��T��Z[]ؙ[��X��]H��[�[��X��T��H�Y��YۘX��[��[��[H�]�[��ܚX��]]�YK��T��Y��X[YYXH�H�[X�H]�ܛH�[��Y�H�]]�]YY[��H��[�H�۝��][ۜ�[�]�[��][��Y�[��HٚY��][�Y][ۘ[^Y�و[[݈[��[��Z[[��H�[ZYۈ�[]��HY��Y�H�YK��Y��HܙX]]�H^��[ۈ��]�HY��[��Y�[Y[��؛[H�][Y[��ؚ�X�]�I��H��[��Z[��X�Y]�H�ؚ�X�]�Ή��ܙX]H��[�]ؙ[��[[ۙ�H�ܙH]YY[��HوM�L�YX��X[Kљ[X[Q�X��ܛ��H�Y��Y]Z�YHۘX��[��ܝ��Y]ٜ��YY��H��[��[�Y��XX��]�H[�[�و]YY[��H��HYH[��Y[�H�[YHوܚX��][�H�ܛX]]X[��[H[��[��]��ܙX]�[��Y�[Y[��HYXH��X��ܛ��H�Y��YۘX��[H�]�[��H�[YH�][��Z[T��H�[�[�]Z��H��[�]H[�[�و]YY[��H�[��[]Hˈ