: Bollywood rolls out the red carpet for Vijay Deverakonda #IndiaNEWS #Cinema & TV New Delhi: Shah Rukh Khan was the start of it all. When Vijay Deverakonda was a small child living in a humble neighbourhood

Bollywood rolls out the red carpet for Vijay Deverakonda #IndiaNEWS #Cinema & TV
New Delhi: Shah Rukh Khan was the start of it all. When Vijay Deverakonda was a small child living in a humble neighbourhood in Hyderabad, he stumbled upon an SRK interview and overheard the actor refer to himself as the last superstar. The aspirant had optimism since Khan, who came from a middle-class Delhi family, had been able to enter the exclusive Hindi film industry, which is infamous for its nepotistic culture. You have no idea how motivated I was by Shah Rukh Khans achievement. It made it very clear to me that I could do it too if he could. There is only one successful individual you need to use as an example.
Whether its his gruff charisma or his film preferences, the actor seems to pop up everywhere all of a sudden. Bollywood seems to have rolled out the red carpet for the actors entrance, from Ranveer Singh launching the trailer of Deverakondas newest movie Liger (for which he arrived in chappals, a stark contrast to Ranveer Singh who came dressed as, well, Ranveer Singh) to Janhvi Kapoor, Ananya Panday, and Sara Ali Khan swooning over him. How come?
Deverakonda is struggling with the assessment of his own hype. While one can explain the machinery backing him, Deverakondas popularity among his legion of fans, a significant number of whom are women, is quite real-as far as my anecdotal research goes. It doesnt make sense right? he says, genuinely amused. I pretty much come from nothing. At times, I feel half of this is not even my doing. That theres a higher power at play. Otherwise, how can this happen to a boy from Saroj Nagar? Until I was 20 or so, which wasnt many years ago, my parents and I lived in a rented apartment one-third the size of this suite. Thats all we had.
Like most industries, the Telugu film industry, too, has nepotistic tendencies. The major actors working in the industry-Allu Arjun, Prabhas, Mahesh Babu, N. T. Rama Rao Jr. , Ram Charan, and Rana Daggubati-have all emerged from the three families that control a large chunk of the film business: the Allu-Konidela family, the Daggubati-Akkineni family, and the Nandamuri family. Theres no denying these actors have built their own formidable body of work and cultivated a sizeable audience, but the debate was never about that. It was always about getting a foot in the door. While the actors mentioned above are a generation senior to Deverakonda, even his immediate peers: Akhil Akkineni, Naga Chaitanya, Allu Sirish, and Varun Tej all come from the same branches of film families. Not him. It was incredibly hard to get in.
The number of auditions, the number of rejections. I had a friend, Naveen Polishetty, whom Id call and wed discuss where the auditions were happening, or if someone had called back.

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