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: Brazilian Women May Deny President Jair Bolsonaro a Second Term #WorldNEWS Michelle Bolsonaro wants her fellow Brazilian women to see her husband, far-right president Jair Bolsonaro, in a new light.

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Posted in: #WorldNEWS

Brazilian Women May Deny President Jair Bolsonaro a Second Term #WorldNEWS
Michelle Bolsonaro wants her fellow Brazilian women to see her husband, far-right president Jair Bolsonaro, in a new light. The first lady plays the starring role in a campaign ad broadcast on Brazilian television on Tuesday. In it, smiling women relate how their lives have improved under four years of Bolsonaro’s government.
“If you think it’s strange that Jair has done so much to protect women,” Michelle then says, “that’s because you don’t know the President. ”
The ad, and an increased focus on female voters in recent weeks, shows that Bolsonaro has accepted what pundits have long warned: he has a women problem.
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Polls for Brazil’s 2022 election suggest female voters are far less keen on the incumbent than their male counterparts are. Just 29% of women plan to vote for Bolsonaro, compared to 46% for his main rival, Luiz Inacio Lula da Silva. The gap between the two is much narrower among men, with 39% for Bolsonaro and 43% for Lula, as the leftist former President is known.
Read More: What to Know About Brazils 2022 Elections
Many things may be putting women off Bolsonaro. His platform’s core elements—liberalizing gun use and protecting national sovereignty—aren’t typically ranked as important by female voters. And the former army captain has a lengthy history of misogynistic and racist rhetoric. As a lawmaker in 2011, he said in a televised interview that his sons would never fall in love with Black women because theyre very well educated. ” In 2014, Bolsonaro told a female member of Congress, “I wouldn’t rape you, because you don’t deserve it. ”
Then there’s his tasteless unofficial slogan: “imbrochável. ” Used frequently by Bolsonaro, and chanted at recent rallies, it has been translated as “never limp” or “unfloppable,” and is meant to suggest that the 67-year-old President is full of priapic vigor.

Andre Borges/Bloomberg via Getty Images Jair Bolsonaro, Brazils President, center, and first lady Michelle Bolsonaro attend the National Convention to formalize his candidacy for a second term, at Maracanazinho Gymnasium in Rio de Janeiro, on Sunday, July 24, 2022.
Bolsonaro’s belated overtures to women are, however, falling flat. In the final month of the campaign, he has placed Michelle front and center, in a bid to soften his image, and used interviews to highlight a narrow list of pro-women achievements, such as the large number of women among rural landholders who have received property deeds under his government. Yet at the same time—sometimes in the same breath—the President has continued to stumble into sexism.


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