: Diwali 2022: Experts share Firecracker campaigns of the season #IndiaNEWS #Topical Spot Social Samosa reached out to industry veterans to find out which Diwali campaigns are the firecrackers of the

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Diwali 2022: Experts share Firecracker campaigns of the season #IndiaNEWS #Topical Spot
Social Samosa reached out to industry veterans to find out which Diwali campaigns are the firecrackers of the season, in their opinion.

For the past couple of years, ad campaigns celebrated the longing to get together from online shopping to virtual celebrations, each and every aspect of the genre was explored in Diwali campaigns.

Now that the world is stepping out again, the ad campaigns this year have seen a shift as well. A select few Diwali campaigns have highlighted characteristics like togetherness and ethnicity while few celebrate the spirit of festivities by emphasizing the importance of local shops.

Social Samosa reached out to industry experts to find out which Diwali campaign was the firecracker of the season and stood out, in their opinion.

Also read: Media ladis: Here’s what Indian Ad Land’s Diwali media shopping list looks like

Cadbury Celebrations

Cadburys Diwali campaign managed to stand out, as a number of experts shared what they like about the campaign and why it stands out.

Sneha Beriwal, CMO, VAHDAM India states, Cadbury usually has the most firecracker campaigns and this Diwali is no different. The brands ability to tug at consumers hearts, festival after festival, is inspiring. Its easy to campaign with a social message to get preachy but Cadburys #ShopsForShopless campaign has the right balance.

Arvind Menon, ECD, BBH India says, There are quite a few great Diwali campaigns I’ve noticed. Some really great, insightful, and emotional work out there. Cadbury’s #ShopsForShopless really stands out for me. What a fantastic way to carry forward the journey of generosity that the brand has been on for the last couple of years. I love how it leverages the simplest and most accessible of technologies to drive social good. I hope it is a great success and many entrepreneurs from the unorganized sector benefit from it.

Umang Puri, Creative Director North, FoxyMoron
says, The campaign by Cadbury Celebrations this year supporting local hawkers has honestly been the highlight of the season for me. It comes with a strong truly Indian insight backed by tech creating synergy between the digital and physical world.

Jar App

Kashyap Vadapalli, Marketing Leader, Ex-CMO Pepperfry, says, The new Jar ad featuring Piyush Mishra in a music show format with the hashtag #BuddhiJeeviBuddhiLaga is quite striking and noticeable. During the festive season, there is an overdose of feel-good family-get-together communication clutter, from a theme perspective. This ad starts off looking like a traditional one but quickly veers off on an unexpected tangent.