: Brand Saga: Kerala Tourism – Exploring God’s own country from the lens of advertising #IndiaNEWS #Brand Saga Although the current times demand us to be a responsible traveler, it’s not a bad
Brand Saga: Kerala Tourism – Exploring God’s own country from the lens of advertising #IndiaNEWS #Brand Saga
Although the current times demand us to be a responsible traveler, it’s not a bad idea to treat ourself with a backpacking tour through some of the best ads created. This week, we go on an expedition to the Kerala Tourism advertising journey.
The world is crawling back to normalcy or rather has opened up arms for the new normal. Tourist destinations are bustling with ramped-up activities and wake-up calls for wanderers. At the start of 2021, Kerala too launched its ‘My First Trip 2021 campaign’ wherein it joined hands with travel influencers to promote tourism in the new normal. Let’s take a look at how smart marketing and targeted promotions have given a boost to the Kerala Tourism advertising journey.
A trip to Kerala – How did it start?
Initially known for its exotic spices that attracted traders from foreign lands, Kerala was about to null on the tourism radar. Lore has it that the first initiative to place Kerala on a tourist map was undertaken by Travencore’s Prince Consort Col. Godavarma Raja. He laid the foundations of Kerala Tours Limited to popularize key tourist locations in the Travancore Kingdom.
India attained freedom in 1947 and for about two decades Kerala wasn’t well equipped with the travel promotion missionary. In the 1960s, Kerala Tours Limited (KTL) collaborating with Thomas Cook with an objective to popularize the scenic locales of Kovalam in western countries which started the advent of hippie culture in Kovalam Beach.
As a result, the place witnessed a strong influx of tourists and eventually triggered the Kerala Government to consider tourism as a key industry and that the promotions of each hidden gem should be carried out on a larger scale. After KTL fell into some legal trouble, the government started a new entity known as Kerala Tourism Development Corporation (KTDC) IN 1966.
It was formally in 1986 that the Government of Kerala declared tourism as an industry recognizing the importance of tourism in stimulating the economic development of the state,
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