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: M/SIX bags Dindigul Thalappakatti’s creative & integrated media duties #IndiaNEWS #Industry Updates As per the mandate, m/SIX will cater to all creative and integrated media duties along with social

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m/SIX bags Dindigul Thalappakatti’s creative & integrated media duties #IndiaNEWS #Industry Updates
As per the mandate, m/SIX will cater to all creative and integrated media duties along with social media marketing for Dindigul Thalappakatti from their Gurgaon office.



m/SIX, GroupM’s outcome-based agency has won the creative and integrated media duties for Dindigul Thalappakatti, a restaurant chain that operates primarily in Tamil Nadu, Bangalore & Kerala, following a multi-agency pitch.



Dindigul Thalappakatti Restaurant is a restaurant chain whose first outlet was opened in 1957 at Dindigul, Tamil Nadu. The restaurant has 82 outlets and is present across India, USA, UAE, Singapore, Malaysia & Sri Lanka. In India, the restaurant has 76 outlets that operate in Tamil Nadu, Karnataka, Kerala, & Pondicherry. The Thalappakatti restaurant focuses on a premier South Indian dining experience. 



Saket Sinha, Senior Vice President and Head of m/SIX India said, “Team m/SIX is delighted to have a legacy restaurant chain on board. The food industry has always been India’s favorite and is always at the forefront. With m/SIX’s data intelligence and our DNA “Xcellerator�?, we will take the brand to newer heights. With Dindigul Thalappakatti’s wide presence in India and internationally, and our team’s enthusiasm, m/SIX will further strengthen the restaurant’s position and derive significant outcome.�?



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Ashutosh Bihani – CEO, Dindigul Thalappakatti said, “We at Dindigul Thalappakatti “DT�? are proud of serving unique and authentic food to customers made out of our safeguarded secret recipes of over 3 generations. As we fast forward our growth in various parts of Southern India and Sri Lanka, we are happy to partner with “m/SIX�? as our Media Agency. m/SIX’s agility and consumer-centric approach made us confident of maintaining our leadership in our home market and achieving similar brand relevance in identified target markets.�?



Anita Gupta, Deputy Brand Manager, Dindigul Thalappakatti said, 8�'�H�H[Y�Y���[��ܘ���]K��V ��[X���Yۈ[�^�][���ݛ�^Hوܛ��[�^[��[ۋ��H�HٝZ[�]K��V8�&���]Y�X���[ۈ[�Y�XZ[�[���[�[��وH�]Y�ܞH�[[H��[�[�����]�ܛ��]��ˈ�H�H[^�]Y[����[���ܝؙ�HܙX]�ݛ�^HZXY �8�'H��K��V�Y��[�Y�[[Z�]�ܙX]]�H[�Yܘ]YYYXH]Y�X�Y���ۈ���X[�[[��K�


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