: When My Business Closed During Lockdown, I Turned to YouTube Baking Became My Saviour #IndiaNEWS #Entrepreneurs Dalgona coffee, sourdough bread and focaccia loaf gardens – these were some of the

@newsMNC

Posted in: #IndiaNEWS

When My Business Closed During Lockdown, I Turned to YouTube Baking Became My Saviour #IndiaNEWS #Entrepreneurs
Dalgona coffee, sourdough bread and focaccia loaf gardens – these were some of the indulgences that made their way to Instagram and Facebook in April 2020. With a nation-wide lockdown imposed in March last year, we suddenly found ourselves with some extra time on hand and some decided to hone their culinary prowess.
One such lockdown baker is Shweta Joshi, a resident of Noida in Uttar Pradesh, who ran her own venture called Artventure Educraft where she worked with various schools providing children with hands-on experience in art and craft. “It was something I loved doing but unfortunately the pandemic brought my venture to a screeching halt,�? the 42-year-old tells The Better India. “The reason I started my venture was to slowly steer kids away from screens and the pandemic took them all back to it. �?
Not one to sit idle, Shweta started to think of what she could do next to keep herself busy and earn an income as well. “Up until then I would make simple tea cakes and breads for our own consumption. It was on the insistence of a friend that I decided to explore baking as a career option,�? she says. In May 2020, just two months into the lockdown, Quarantine Bakers, Shweta’s new venture took shape. “It was a name that my son came up with and it stuck,�? she says with pride.
Recalling the early days, she says, “It was anything but easy. We had no help at home, which meant that the responsibility of managing the house, cleaning it, cooking and then baking fell on me. Those were some back-breaking days as well but I never felt like complaining through it all. I was enjoying this new-found passion. �?
Access to Bakers, Globally
Shweta Joshi
Shweta decided to use WhatsApp to promote her work and created a group with people from her own society. She then started sharing pictures of the breads and tea cakes she would bake. “The business in the beginning was an experiment and I found that my initial customers became my biggest cheerleaders and marketers. They would promote my products and I started getting business via word-of-mouth. �?
Shweta adds here that most of her customers have ordered from her more than once and some have even become long standing customers and friends today. While initially Shweta did not see much sense in investing in equipment, as the orders started growing she started feeling the need for the same. “There was a time when I was using a hand mixer to whip up the cream and by the time I was done with it, my arms felt so numb, I just couldn’t feel them. That is when I decided to upgrade the tools in my kitchen. �?
Today, Shweta is making close to six to eight orders every day and is catering to customers all across Delhi/NCR.

Latest stock market news Twitter alternate of India

Flash it Bury this

0 Reactions   React

Replies (0)

Login to post a comment!