: Democratizing education with a modern-day twist: Decoding Unacademy’s social media strategy ft. Karan Shroff #IndiaNEWS #Strategy Reviews With learning at the heart of all things communication,

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Democratizing education with a modern-day twist: Decoding Unacademy’s social media strategy ft. Karan Shroff #IndiaNEWS #Strategy Reviews
With learning at the heart of all things communication, Unacademy claims to be a contemporary brand with an aim to be a learner’s only go-to platform. Taking cues from the edtech company’s social presence and insights from Karan Shroff, we parse the Unacademy social media strategy and marketing blueprint.



For a brand like Unacademy that resonates with the youth, social media opens up a wide array of marketing opportunities since the primary consumer of content on these platforms comprises the student community. Harnessing this insight, the Unacademy social media strategy has been constantly changing gears with the evolving times upgrading itself at every level. We take a detailed look.



The Unacademy Social Media Strategy



Leveraging the diverse creative capabilities that platforms like Facebook and Instagram offer, Unacademy’s communication strategy is skewed towards visual appeal in the form of fun creatives, riddles, relatable posts, and video content for learners and educators. On Twitter, the platform keeps it minimal with one-liners and campaign announcements while on Youtube, long format content forms the crux.



Facebook: 1 million+ followers and likes



Twitter: 133. 1k followers



Instagram: 981k followers



Youtube: 719k subscribers



Key hashtags: #LearnerLife, #LetsCrackit , #Funacademy



The Social CMO



Apart from sharing the company’s work and accolades, Karan Shroff, Partner & CMO at Unacademy is an avid social media user and closely follows other creative work that gets produced and trends that keep surfacing every minute.



Unlike many other marketers, Shroff’s social profile also boasts of a mix of content getting shared across brands and various initiatives. “Social media engagements act as a window into the minds of your target audience. As a marketer, I learn a lot from the comments that I receive on my posts,� he comments.








Theres more to marketing than what meets the eye. #Ariel built this amazing campaign that shows you a stain on the shirt from a distance but as you drive by it’s gone, that fast, that simple, showing the best use of the product using #oohadvertising I’ve seen in a long while! pic. twitter. com/s8qOTJQlNs— Karan Shroff (@TheKaranShroff) July 28, 2021








In his opinion, it is important to applaud good work and empower your peers to grow. The brand believes its all for naught if you dont share what you have learned with others, thus all of Unacademy’s initiatives are centered on doing that.



He adds, “From a marketing standpoint, it is interesting to share the work done by other brands to foster an environment of mutual respect and growth.

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