: Driving Conversations & Cultural Capital: Urban Company social media strategy ft. Tarun Menon #IndiaNEWS #Strategy Reviews With inputs from Tarun Menon we decode the Urban Company social media strategy,

Posted in: #IndiaNEWS #Strategy #urbancompan

Driving Conversations & Cultural Capital: Urban Company social media strategy ft. Tarun Menon #IndiaNEWS #Strategy Reviews
With inputs from Tarun Menon we decode the Urban Company social media strategy, understanding the inner working of the brands marketing blueprint focussed on dealing with a diverse audience in the post pandemic world.

Who doesn’t like getting pampered at the comfort of their abode? What’s better than the concept of spa at home and more such services at your doorstep? Building on this insight UrbanClap, now Urban Company was launched in 2014. As strong as its services portfolio, Urban Company claims to stay up-to-date in the social universe with the latest trends and developments. We cruise through its social media strategy equipped with strong influencer-led content marketing with insights from Tarun Menon, Director-Marketing, Urban Company.

The Urban Company Social Media Strategy

With an objective to empower millions of professionals worldwide to deliver services at home, Urban Company kickstarted its journey to build a startup to watch out for. With numerous campaigns and content creation on multiple occasions, the brand aimed to drive conversations around the platform and leveraged digital marketing to amplify the platform reach.

The social media gamut of Instagram, Facebook, YouTube, and Twitter has played a pivotal role in its brand building over the years combined with immersive marketing techniques through an omnichannel approach.

Commenting on the brand’s objective from social media marketing, Menon states that the company aims to build brand awareness and brand love by initiating conversations or becoming part of cultural events that bring people together.

Social Media Footprint:

Facebook: 4L plus likes and followersTwitter: 14. 7k followersInstagram: 152k followersYouTube: 62. 6k subscribers

Key Hashtags used by the brand include #urbancompan #ucimpact playtime #reels #feeding #stressfree #reminders #relaxation #stressreliever #relaxmode #reeltoreel #reminderoftheday #spaathome #reelitfeelit #athome #massagetherapy #breaktime #unwinding #stayhome #staysafe #unwindtime #refreshed #refreshyourself #reelsofinstagram and #rechargeyourlife.

Menon informs that the Urban Company’s strategy for Instagram, YouTube, and Twitter is unique to each platform. Hence, a platform-specific content approach has given it an edge for those getting involved in all and everything.

“We view social media as a way to reach out to consumers and be a part of their conversations. The goal is not to acquire or retain consumers but to connect with the masses at a human level,�? Menon says.

Instagram

On Instagram, it has multiple interest-based handles. For those interested in beauty content, it has an Urban Company Beauty handle which showcases the 50 plus services, beauty hacks, and curated content.