: Betty Crocker at 100: Why generations of American women connect with a fictional cookbook author #IndiaNEWS Though she celebrates her 100th birthday this year, Betty Crocker was never born. Nor does

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Betty Crocker at 100: Why generations of American women connect with a fictional cookbook author #IndiaNEWS
Though she celebrates her 100th birthday this year, Betty Crocker was never born. Nor does she ever really age.When her face did change over the past century, it was because it had been reinterpreted by artists and shaped by algorithms.Betty’s most recent official portrait – painted in 1996 to celebrate her 75th birthday – was inspired by a composite photograph, itself based on photographs of 75 real women reflecting the spirit of Betty Crocker and the changing demographics of America. In it, she does not look a day over 40.More importantly, this painting captures something that has always been true about Betty Crocker: She represents a cultural ideal rather than an actual woman.Nevertheless, women often wrote to Betty Crocker and saved the letters they received in return. Many of them debated whether or not she was, in fact, a real person.In my academic research on cookbooks, I focus primarily on the way cookbook authors, mostly women, have used the cookbook as a space to explore politics and aesthetics while fostering a sense of community among readers.But what does it mean when a cookbook author is not a real person?Inventing BettyFrom the very beginning, Betty Crocker emerged in response to the needs of the masses.In 1921, readers of...Read more

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