: Secrets from the Mother’s Purse: Tips from Ba No Batwo for marketing a sustainable brand #IndiaNEWS #Interviews Turning trash into treasure is a brand philosophy engraved in the marketing design

Secrets from the Mother’s Purse: Tips from Ba No Batwo for marketing a sustainable brand #IndiaNEWS #Interviews
Turning trash into treasure is a brand philosophy engraved in the marketing design of Ba No Batwo, a sustainable brand that upcycles elements of nature and weaves it into posts marketing their products. We converse with Gargi Parmar Bhale to unravel the recipe marketing a sustainble and eco-friendly brand.

A brand born out of concern for pollution caused by the fashion industry, and inspiration from a mother who followed a zero-waste lifestyle like Mother Nature supporting the ideology of everything born out of nature must go back to it, Ba No Batwo has sustained the essence of the brand and extended it on social networks. In conversation with Gargi Parmar Bhale, Co-Founder & Designer, Ba No Batwo, we discover the traditional soul of the contemporary image.

Please share insights on how the brand was conceived, and the factors that have been an important part of the overall brand image logo, name of the brand, the colors used, and the social media presence.

As far as brand image is concerned, you would see that everything is in tune with the soul of the brand. For example, the name of the brand Ba No Batwo is a Gujarati word that literally means mothers purse. The brand is inspired by my mothers ingenuity of being able to reuse and recycle almost anything and driven by the traditional Indian school of thought of living a sustainable life.

I am trying to reintroduce my mothers recipes from her Batwa. The logo reflects the same thought. The circle represents Bindu (mothers bindi) and also circularity in nature. Like there is no waste in nature, what borns go back to nature. The color green shows the sustainable nature of the brand.

View this post on Instagram A post shared by Ba No Batwo (@banobatwo)

What is the creative and commercial process of creating the brands social media feed? Please take us through your social media marketing blueprint.

There are no planned posts or schedules for that matter. I see the posts as a medium for communication. In every post, I try to communicate thoughts, and people behind the product rather than the actual product. This helps create a special connection with followers. Many of my followers are not my direct customers but they like what I do and help me spread the word and reach potential customers.

View this post on Instagram A post shared by Ba No Batwo (@banobatwo)

For example, many zero-waste lifestyle followers, follow my work who dont actually buy products, as they believe in less buying or making the products on their own. But they talk about us and introduce us to people who believe in a sustainable lifestyle, but cant do or make certain things on their own.