: Let’s Potato Chips: When content marketing created a brand that does not exist… #IndiaNEWS #Editor's Note Lets potato chips the blue and yellow chip bags that appear in almost every show we
Let’s Potato Chips: When content marketing created a brand that does not exist… #IndiaNEWS #Editor 's Note
Lets potato chips the blue and yellow chip bags that appear in almost every show we have ever seen are actually props created by Independent Studio Services. Over the years, featuring in 100s of shows and thousands of important scenes Lets has gained a cult brand status, giving us a content marketing case study.
Let’s potato chips does the name ring a bell? Let me jog your memory. Remember when Dean Craig in Community grabbed a blue bag of Let’s potato chips with his six-pack of beers? Or when Max slept with a bag of Let’s Chips in 2 Broke Girls or when The Middle showed almost all flavors of Let’s Chips (pick literally any scene and Axl is seen gobbling these wafers), or when Jesp&ۙKU[YHYY[[]ڛY YHY[]8& ] ]X[[ۏH[ۈ[ۋ [ݙY[Y[X] Y[X H L [][[ܙH[ݚYˈ[ Y [݈Y]X] ] X [[KS[K[[ܙHڛ ܙ^x&[]^K[[Z[ K[]X Hݙ^[[ۙ ] [H[&]^H]8& X]H ^HVT HZH XܙX]Y]وX] H ]Y[H [X[ Y [[[Y[ [ۈ XYHۙHو H[ [[ [ H ܛ[ݝHو[ [YX[^[Hو[X][ [HZY ^K ]8& HܚY[ɛ[[[ Y[ٝX܈TH Y܈ [][ۈ[[H X[ۈ Y[[ ] ]ܙX]Y]8& ] ˈXܙ[ H[U XH[[ [ X H YXYHYۙX[X[XK YH H Y[ ܙX]HHYˈX[XH ]Y[[Yۙ] YKܙX]Y]8&ˈ OɛۙK H]H[H[HYH X X[Y[܈ ZH H وZ[ YYHH[܈ [ Z[YH[]8& ^HH ܞ[[H ]X^H܈X^H ۘ]H ] ] ^H [܋Xۙ K [ ][ H Y[Y܈[[K [ [YX[Z][YH܈Y [ [݈[ ] [H [ Z ][[ ]K H ^Z[[[ HZYY [H ] XZ[Y[[HٙXH]Hٝ[ ۈ X[[ ]ۛ HX]H]Y[[X[ H] Hو H ܞH܈ HX܈[[KZ[Y[ ܚ]Y Y[[[Y] ] ^H[ YYX[H[ ۘX[ [ Z ܚ ݙ H YX ]H H H YHY] XH[ܝ[ H ܞH[ HXوKܘ[Y[ܙK[[Z[K
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