: Shikha Kapur, Amit Chandrra & Prabhat Choudhary team up to launch ‘Andaz’ #IndiaNEWS #Industry Updates As an integrated marketing solutions company, Andaz will aim to harness the power of digital

Shikha Kapur, Amit Chandrra & Prabhat Choudhary team up to launch ‘Andaz’ #IndiaNEWS #Industry Updates
As an integrated marketing solutions company, Andaz will aim to harness the power of digital while creating campaigns powered by vital audience insights and data to deliver measurable outcomes and more.

Shikha Kapur, a specialist in media and consumer strategy and former CMO Fox Star Studios, UTV Disney and former COO ErosSTX, Amit Chandrra, recipient of two Cannes Lion Awards and Managing Director, Trigger Happy Entertainment Network, and Prabhat Choudhary, one of the most influential strategists in Indian entertainment, Founder of Spice PR and Entropy Digital today announced ‘Andaz’, a fully integrated marketing solutions company.

With this development an unprecedented amount of entertainment marketing experience comes together as the three power players, who have held important positions in their respective fields of proficiency, now bring their collective expertise of 500 plus films to offer content marketing solutions. Between the 3 of them, they have collectively worked on 4 out of the 5 top-grossing films of all time including Baahubali, Dangal & Sanju.

Andaz will aim to bring the best talent forward to conceive and implement innovative marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences. The founders are positioned to offer differentiated marketing narratives that will reach multiple audience segments encompassing heartland audiences, Gen Z and women. The company will harness the power of digital and create campaigns powered by vital audience insights and data to deliver measurable marketing.

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Shikha Kapur was part of the leadership team that built the first corporate studio brand in India with UTV-Disney; she was also instrumental in repositioning Fox Star Studios as a leader in marketing & innovations. Amit Chandrra of Trigger Happy Entertainment has delivered successful campaigns for feature films, television broadcasters, and OTT platforms. Touted as the industry’s go-to man in times of crisis, Prabhat Choudhary is the key orchestrator of content marketing across platforms. As Founder of Spice PR and Entropy Digital, he is a revered strategic expert for the Hindi and South film industry enabling ‘show business’ stakeholders to stay ahead of the curve.

This collaboration intends to foster a more substantial relationship with audiences through compelling campaigns that will consistently pursue disruption in thinking and implementation.

Shikha Kapur, shares, “We are at the threshold of a transformational shift in content consumption and audiences.